An add-on or upgrade can seal the deal for guests (and for planners, if you include it in the room block). For example, if your hotel brand is all about staying active and enjoying the great outdoors, use tunes like the one on this playlist for inspiration. It’s an easy way to market your property, grow the reach of your brand, create buzz, or and get onto customers’ radars. For example, if group business is important to your strategy, create a case study based on a past client who reflects your goal for future business. Collaborative event sales software that increases qualified leads and drives direct revenue. If you have a banquet at your place, you can get into catering and host weddings, parties and corporate events. WowMakers is a series of resources for and success stories from planners, illustrating how the brand can be a powerful ally to event teams in the meeting design process. In this article, we will be analyzing and drafting a sample hotel marketing plan backed up by actionable guerrilla marketing ideas for hotel businesses. Think of it as a video FAQ page. Walking or cycling, a self-guided tour only requires you to do the work one time. Meetings Imagined shows planners that the chain is the type of partner they’re looking for in the event process. Need to submit an eRFP? They also can be a signal that you’re invested in your business. Montage International started several initiatives to support associates across all properties. Determine the Day’s Top Priorities and STICK to Them. Customers will be more likely to return with the enticement of a reward. I ensure my sales team actively practices these winning tips. Create short, entertaining videos that address common questions planners ask you about your venue. Here, planners can pin their favorites from the many ideas available in the picturesque Inspiration Gallery section. For business events, remember that event planners need to attract attendees, and the services your hotel offers can help them do that. Marketing hotels on the internet via social media channels goes a long way in determining how well you’ll engage with your audience and if you’ll create a solid fan base amongst travelers.. Chatbots can provide timely, relevant answers at all hours of the day. You can even set special pricing reminders during the off season to help promote time sensitive opportunities. If you’re in ATL this weekend you’ve gotta check it out. Send Them a Book. This industry, like any other, calls for constant innovation and strategic skills. And they show no signs of slowing down. Could you team up to offer a special discount from your wine supplier. In 2017, an estimated 67 million people listened to podcasts. Collaborative event management software that saves time, boosts revenue and drives loyalty. How major group/MICE markets in the US and Europe are holding up. Afterwards you can publish an edited transcript of the interview to your blog and tweet select quotes. Don’t take it from us: tell us which marketing ideas for hotels are the most viable for your team! Use your website post content about local hotspots. It may take a bit of landscaping, but removing a tree or shrubbery could open your hotel to a new category of events. Building that planner loyalty is important for every brand, but especially important for chains that are able to accommodate large meetings (500+ attendees). For example, The Hermitage Hotel in Nashville harvests vegetables and sources grass-fed beef from their private, regional farms. Symbiotic partnerships like these expand your audience and promote cross business for your collaborators. Look to the numbers: 87% of consumers say that they’re more likely to trust a brand that prioritizes sustainability. It’s also one of the most unique loyalty rewards out there! The move by Marriott plays to the recent popularity of sustainability issues, particularly concerns of single-use plastics like straws having a dramatically negative effect on sea turtles and other wildlife. Authentic local experiences aren’t just important to leisure travelers, they’re increasing in importance for business travelers and group business as well. Why? If a scenic landscape surrounds your hotel, then you can offer packages for pre-wedding photography (that’s the in-thing these days). A hotel sales plan is used to improve the sales of the company and to assure that the proper implementation of sales activities are being done. Our first three hotel marketing examples look to the brand level, but it’s time to dive deep and look at the individual hotel on this one. This kind of content works because the experts you interview might bring their audience to you. Be sure to utilize RFP response best practices and maximize your visibility with planners to set yourself up for success, and don't forget about all of the good works happening across the industry. Once you get the word out, guests can actually participate. Caribbean locations are similar to the U.S., just slightly lagging. Create a Website for Referrals. Event planners are always looking for inspiration, and a key source of that inspiration is Pinterest. Don’t just offer a one size fits all approach – tailor your seasonal promotions to the types of travellers you know work best. Great Ideas: Learn more about hotel sales during COVID-19 and how you can win future business. In Europe, response times are 20-25% higher. Remember that planners are looking for the best overall fit – and this is especially true right now. Give them hashtags that allow them to express themselves creatively. Offer Complimentary Consulting Sessions. As we forge ahead, let’s be mindful of the good deeds and helping hands that will get us through this downturn. The next Cvent Source Webinar is scheduled for Friday, May 15. In our webinar, The Cvent Source: Group Business Insights, we talked about sourcing trends at a global level and provided some information on key markets. Follow @IHG so you can see how they’re showing fans #HomeTeamHospitality this week. They offer a huge benefit to the potential customer… and at the same time, they give you an opportunity to generate a lead. And it can be as targeted as an email filled with content about a space they rented. IHG took that to heart in their role as host. There’s also an element of exclusivity involved, as not just anyone can grab a ticket. IHG (Intercontinental Hotels Group), whose U.S. offices are based in Atlanta, decided to show a little extra hospitality by partnering with mega-celebrity Nick Cannon and fellow hometown brand CocaCola to play host. 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